Pit & Quarry, October 2013
and 14 percent have a standalone mobile website whose layout is designed specifically for mobile phone use Couple that information with Google data that says 67 percent of consumers are more likely to buy a product or service because of a mobile friendly site and it is probably wise for aggregate producers to consider exploring this arena Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers BY THE NUMBERS 234 million U S mobile consumers 822 million U S consumers with a smartphone 90 Percent of small businesses on Facebook 70 Percent of small businesses on Twitter 50 Percent of Pit Quarry readers who consider trade magazines among their top two sources of information about industry equipment supplies and services 36 Percent of small businesses that pay for publishing analytics tools 21 Percent of small businesses that tweet several times a day 15 Percent of small businesses that post to Facebook several times per day Sources Pit Quarry VerticalResponse Web com by instantly introducing a potential customer to their business products and services in a mobile enhanced way says David Brown chairman and CEO of Web com The firm conducted its own survey last year and found 69 percent of small businesses consider mobile marketing key to growth in the next five years 2013 EQUIPMENT 0NLINE Most aggregate producers probably have some catching up to do on mobile friendly websites In the meantime take some time to explore this guide and learn about some of the innovative ways companies and organizations in the aggregates industry are using the Internet to provide your business with solutions P Q www pitandquarry com October 2013 PIT QUARRY 49
You must have JavaScript enabled to view digital editions.
