Pit & Quarry, June 2012

As seen on TV I n a television commercial for the Audi A6 automobile the company extols the virtues of its intelligent car in a world thats less than perfect for driving Across the nation over 100000 miles of highways and bridges are in disrepair says a voice over I guess I wasnt the only person to notice it I read other accounts of the ad spot on the web mostly from people advocating the need for investment in transportation infrastructure And theres another commercial in the spotlight A radio television ad featuring Presidents Ronald Reagan and Bill Clinton that talks about transportation infrastructure has won a 2012 Hermes Award given by the Association of Marketing and Communication Professionals The ad developed by the American Road Transportation Builders Association and the American Public Transportation Association won the Gold Award in the audio advocacy category and received an honorable mention in the TV advocacy category Weve often discussed the desire for such advertising at our Pit Quarry roundtable Almost every year at this event someone mentions the need for getting the message out to the public The beef industry had Its Whats for Dinner and the dairy industry had Got Milk to promote their products Many in our industry have a desire to deliver a similar message The public needs to know that pits and quarries produce the material that is used for building our roads and schools Public awareness would help get highway bills passed and might even make it easier for producers to obtain mining permits Thank you Audi for adding to the voices calling for the need of infrastructure investment and for delivering the message directly to the public Continuing to get better Pit Quarry is now part of North Coast Media LLC The transition will take place over the next few months and will include a move to new offices in downtown Cleveland This change is an exciting one because we are now part of a new smaller more focused business that will enable us to make changes more quickly and further invest in our product Over time youll see enhances to the magazine a redesigned website and more digital offerings Stay tuned THANK YOU AUDI FOR ADDING TO THE VOICES CALLING FOR THE NEED OF INFRASTRUCTURE INVESTMENT AND FOR DELIVERING THE MESSAGE DIRECTLY TO THE PUBLIC Darren Constantino EDITOR IN CHIEF dconstantino@ northcoastmedia net www pitandquarry com 600 Superior Ave East Suite 1100 Cleveland OH 44114 216 706 3700 Fax 216 706 3710 Email info@ pitandquarry com EDITOR IN CHIEF Darren Constantino 216 706 3747 dconstantino@ northcoastmedia net MANAGING EDITOR Kevin Yanik 216 706 3724 kyanik@ northcoastmedia net SAFETY EDITOR Carl R Metzgar cmetz46840@ aol com LAW EDITOR Michael T Heenan michael heenan@ odnss com AGGREGATES FORECASTER David Chereb dc@ davidcherebgroup com WESTERN U S CORRESPONDENT Bill Elverman elvermanwrites@ yahoo com NCM PRESIDENT Kevin Stoltman 216 706 3740 kstoltman@ northcoastmedia net PRINT ELECTRONIC ADVERTISING PUBLISHER Rob Fulop 216 706 3741 rfulop@ northcoastmedia net SALES MANAGER Dino Vitanza 216 706 3744 dvitanza@ northcoastmedia net CLASSIFIED ADVERTISING SALES MANAGER Dino Vitanza 216 706 3744 dvitanza@ northcoastmedia net ART DIRECTOR Kim Traum PRODUCTION SPECIALIST Lynn Erdahl 218 206 2211 lynn erdahl@ superiormediasolutions net DIRECTORY INQUIRIES Fry Communications Inc 800 334 1429 pitquarry@ frycomm com PRODUCTION DIRECTOR Jamie Kleist SENIOR AUDIENCE DEVELOPMENT MANAGER Antoinette Sanchez Perkins SUBSCRIPTIONS BACK ISSUES CUSTOMER SERVICE Phone 866 344 1315 or 847 763 9594 if outside the U S Fax 847 763 9694 Web http questex sub halldata com pqland 2 PIT QUARRY June 2012 www pitandquarry com