Pit & Quarry, January 2016
in these areas As examples the company has invested in a website search engine optimization SEO social media and push marketing through a customer relationship management system to promote Napoleon Stone to customers who might otherwise not know about its products and services We have had good success thus far as a result of investments we have made in technology and a good portion has resulted from our efforts with SEO Carretta says We probably get five calls a month from people in southern Indiana or southern Ohio thinking we can sell them stone because they Googled something in their area and we come up as a search result Carretta sees a marketing angle to every sale made as well The more houses you have with landscape or building stone the more pictures you have he says The more pictures you have the more marketing material you have But the company has gotten more into aggregates lately Napoleon Stone has historically produced a lot of 1 in minus crushed stone Sullivan says Usually well bring in a crusher but just this past year we have started to produce and market the other crushed stone alternatives to both contractors and excavating firms he says Once they see and begin to use our products we often become a valued supply partner to them and they are generally happy to have found us Landscape stone is still at the core of Napoleon Stones business According to Sullivan his company runs about 15 tons of material through a stone splitter each day The company cuts eight products in all producing stone for a vari OPERATIONS A number of bulk products are produced Napoleon Stone Location Napoleon Mich Products Landscape stone building stone and crushed stone Employees 10 Reserves About 50 years Website www napoleonstone com Join us at O30522 for LIVE CRUSHING demonstrations 44 PIT QUARRY January 2016 www pitandquarry com
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