Pit & Quarry, January 2016
No stone left unturned S craps of cut sandstone had piled up on Napoleon Stones property for years sitting idle with no purpose or revenue generating possibilities But the current owners found opportunities to repurpose the sandstone and theyre continuously searching for other ways to better their business When you make a sawn step you have a particular amount of waste in a strip or a piece says John Carretta co owner of Napoleon Stone a The owners of a Michigan operation find new uses for their unique sandstone and new ways to market it landscape and building stone producer based in Napoleon Mich Historically that might have gone into a pile and sat there a while Material Napoleon Stone cant repurpose and sell as building stone veneer can be crushed or screened and sold as rip rap and other bulkstone alternatives The range of products allows Napoleon Stone to generate revenue that previously didnt exist in the business Carretta says while eliminating piles from the site that would otherwise be considered waste These are the sorts of opportunities Carretta and his business partner Mike Sullivan seek The two friends purchased Napoleon Stone about 10 years ago with Carretta handling sales and Sullivan managing operations Both Carretta and Sullivan continuously seek the next morsel of information to help them do their jobs better After all they see themselves staying in the business for a long time A lot of businesses really didnt embrace any sales and marketing techniques 20 to 30 years ago Carretta says They didnt embrace technology to drive business growth Differentiators Napoleon Stone takes some unique approaches OPERATIONS BY KEVIN YANIK A Michigan L270 wheel loader is among Napoleon Stones equipment 42 PIT QUARRY January 2016 www pitandquarry com
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